Aligning community to business objectives But exponential growth happens when members start taking an active role.
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Mentors: dedicate time to supporting other customers one on one or in small groupsīuilding community starts with creating a sense of belonging. Power users: achieve status by being the most active members of a platform Moderators: keep content clean and organized in the communityįacilitators: start conversations in the community and host discussionsĮvent organizers: start local chapters and self-organize local or virtual eventsĪmbassadors: advocate on behalf of the brandĬontent contributors: write articles, create videos, or develop other forms of contentĬommittee members: join a customer advisory board to guide product direction There are lots of ways for members to contribute and take on leadership roles, including: They all empower their community members to contribute.
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It’s how a subreddit with 155,000 members helps Notion users exchange ideas for how to be more successful with the product. It’s how 83% of questions asked by Salesforce customers are answered by other customers. It’s how Duolingo is able to run 2,600 events every month with a community team of three people. Now the amount of content and value that’s created isn’t limited by Lenny’s time and resources it’s limited only by the motivation and ability of the community to contribute.Ĭommunity unlocks the ability to scale value creation, with a relatively small team. But Lenny saw an opportunity to scale the value he could provide to all of you by offering a community where members could support each other, and invited members of the community like me to contribute content. Lenny has built an incredible audience by creating valuable content that helps founders and product leaders. Community-driven businesses create spaces for consumers to create value for each other. Traditionally, businesses create all the value for the consumer. It’s a subtle but massive difference in mindset. To build a community, you help people help each other. A simple way to understand it is to compare “community” to an “audience.” In the context of business, it’s a structure for creating value. Defining communityĬommunity is more than just a feeling of belonging. With “community” being so hot these days, companies are quick to launch communities without stopping to ask: Why?Ĭommunity is a big investment, and it’s a very long-term commitment. Good! You’re starting with the right question. Should we even be investing in community?
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You’ll also be able to put the frameworks I share here into practice using A Founder’s Guide to Community Worksheet as you work your way through.
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I’ll share some of the most common questions companies have about starting communities and give you actionable steps to get started. This article takes many of the core lessons and frameworks from my work and applies them specifically to the needs of founders and startups who are just getting started with community. Through my work on CMX, Bevy, my podcast, and my book, I’ve had the opportunity to advise and learn from thousands of community teams small and large. In the 2021 CMX Community Industry Report, 86% of companies said that “community is critical to mission” and 69% of companies said that they “plan to increase their investment in community in the next year.”Īnd according to First Round, even in 2019, 80% of startups were investing in community, and 28% considered it to be “their moat and critical to their success.” Community! It’s the talk of startupland these days.